California Consumer Privacy Act
THIS PRIVACY NOTICE FOR CALIFORNIA RESIDENTS complements the information in the Privacy Statement of HomeUpCare and its subsidiaries (together called we. It specifically applies to site visitors, customers, and others living in the State of California (“clients” or “you”). We have adopted this notice to conform with the California Consumer Privacy Act of 2018 (CCPA) and other applicable California privacy laws. Any terms defined within the CCPA carry the same meaning in this notice.
Information We Collect
We collect information that identifies, relates to, describes, references, or can be reasonably linked—directly or indirectly—to a specific consumer or device (“personal information”). Over the past 12 months, we have collected the following categories of personal information from consumers:
Identifiers: Real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, Social Security number, driver’s license number, passport number, and other similar identifiers.
Customer Records: Name, signature, SSN, physical characteristics, address, telephone number, ID numbers, financial or insurance information, employment history, and education.
Protected Classifications: Age (40+), race, color, ancestry, national origin, citizenship, religion, marital status, medical condition, disabilities, gender identity or expression, sexual orientation, veteran status, and genetic information.
Commercial Information: Property records, services purchased or considered, and consumer preferences.
Usage Data: Browsing/search history and interactions with our website or advertising.
Geolocation Data: Physical location and movement.
Sources of Personal Information
We collect personal information from:
Directly from you: When you apply for or request services, submit claims, or create accounts.
Indirectly from you: Through automated tracking like cookies and analytics.
Third-party sources: Such as service providers, affiliates, or public records.
Use of Personal Information
We may use or disclose your personal information for business purposes, including:
Providing home services such as claims processing, scheduling, or repairs
Communicating service updates, promotions, and reminders
Improving our website, service efficiency, and user experience
Ensuring legal compliance and safety
Conducting research and development
Managing transactions like billing, payments, or settlements
Delivering marketing content or offers related to home services
Sharing Personal Information
We may share your personal information with:
Service Providers: For service delivery, claims management, or support
Affiliates/Partners: For marketing, service improvements, or operational support
Authorized Third Parties: If you or your agent gives consent
Government Authorities: When required by law or regulation
We have not sold any personal information in the past 12 months, except for the email addresses of new HomeUpCare agents to affiliated partners. We do not knowingly sell data of individuals under 16 without explicit consent.
Your Rights Under the CCPA
As a California resident, you have the following rights:
Right to Know: Request details about what personal information we collect and how we use or share it.
Right to Delete: Request deletion of your personal data (subject to certain legal/service-related exceptions).
Right to Opt-Out of Sale: You may opt out of the sale of your personal info by clicking “Do Not Sell My Personal Information” at the bottom of https://homeupcare.com.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights (e.g., denying services, charging different prices).
Data Security and Retention
We use appropriate safeguards to protect your personal data from unauthorized access, loss, or misuse. Data is retained only as long as necessary to fulfill the purposes it was collected for, or as legally required.
Changes to Our CCPA Notice
We reserve the right to update or modify this privacy notice at any time. Material changes will be posted on our website or communicated via email. Continued use of our website after changes means you accept those updates.
Contact Information
If you have any questions about this CCPA Notice, want to exercise your rights, or need further information, contact us:
Phone: +1 (806) 745-7077
Email: customer@homeupcare.com
Address: 1601 Erskine St Lubbock, TX 79403 United States